Love from Australia
(LFA) is a fashion and accessory company known
for their exclusive line of winter boots. LFA
is a US based Australian corporation and approached
M&M for assistance with their sales process
and go to market strategy. M&M worked with
LFA during their first launch and introduced a
sales process which led to the brand being displayed
and sold out through various high end retail department
stores such as Bloomingdales, Bergdorf Goodman,
Neiman Marcus, Lord & Taylor and Calypso.
M&M coordinated LFA’s marketing campaigns,
sales process, corporate image and corporate stationary.
M&M also introduced an inventory and database
system to allow LFA to operate successfully from
Australian and New York offices. M&M branded
LFA in the US within one year of their initial
consultation and have helped create the thriving
international brand that LFA is today.
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