| M&M researched that there
was and still is a need for organic beauty and skin
care products and set out to educate the target
market on this by branding KDU with the organic
seal. The organic seal not only paved a way for
KDU in the organic market but were able to instil
confidence to the product range is purely organic
and still produces further excellence than its fellow
competitors.
M&M branded KDU’s marketing and product
packaging with the elegance and cutting edge presentation
that its niche market sort out for and deserved.
M&M realised that the demand and trading of
high end beauty and skin care has always been
dominated by the US market and therefore has launched
KDU in a new campaign, being released at the 2008
International Beauty Show (IBS) in New York City.
The IBS is currently the biggest and longest running
beauty show in the industry and will enable the
market to see the best production from Australia
and enable KDU to be seen and purchased from 45,000
international buyers per trading day. IBS has
been known to be the prestigious platform where
beauty and skin care products break into the market
and attain global distribution.
M&M has created and produced all the corporate
identity (logo, packaging designs, and corporate
stationary) and web development for KDU. M&M
anticipates the April 2008 IBS launch which will
not only assist KDU with making their mark on
the international beauty and skin care scene,
but will enable them to dominate the industry
with the class and effortless poise it entered
with.
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