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AUSCARBON INTERNATIONAL
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SUMMARY:
 
Auscarbon International is an Australian climate change company that was established in 2006 to provide individuals and corporations with an accredited forestry choice to offset their emissions.

Auscarbon International is dedicated to reducing global warming by reducing greenhouse gases in the atmosphere.

The company provides a comprehensive range of climate change services from high level regulatory and legislative consultancy, to Greenhouse Gas Emissions Audits, to a full range of carbon abatement projects from Fugitive Gas renewable energy, to energy efficiency to reforestation.

The company is an originator of carbon credits not simply a retailer and offers a range of products and services all geared towards fighting global warming suitable for both big business and the average Australian household.

Auscarbon International remains the only company to gain a coveted national forestry accreditation with the Australian Greenhouse Office under the Greenhouse Friendly scheme. This enables the commercial supply of Carbon Credits from forest sinks located throughout Australia.

Auscarbon International has been working closely with M&M since its early development to ensure that their corporate image go to market strategies were effectively created and targeted to all their markets.

The carbon markets are the newest and fastest growing marketplace in the world, Auscarbon International understood how critical effective communication would be in reaching their prospective clients.

Simplifying the science, making sense of the regulatory environment and presenting it in a way that business and consumers would understand was the challenge! Success would place them in a class above the rest of their competitors.

 
GO TO MARKET:
www.Auscarbon-intl.com.au
M&M collaborated with Auscarbon International to create their corporate image, trademark, logo, corporate stationary, marketing material and web development.

M&M is responsible and launched the following marketing campaigns:

  • Online retail store of lifestyle carbon offset packages- this enabled M&M to launch Auscarbon International into the public eye and further implement effective strategies to enable them to assist all members of the public to become carbon neutral;

  • Energy Efficiency Project - M&M conducted a major promotions launch to distribute and install for free energy saving CFL light globes and other devices in homes throughout Australia and implemented a system which enabled this campaign to commence smoothly, the campaign is ongoing;

  • Corporate Image and Board of Directors - M&M has developed a corporate identity that appeals to the business consumer market. M&M assisted Auscarbon International with the recruitment of its current board of directors which include Channel 9’s Kerri-Anne Kennerly;

  • Large Organisations - M&M have created a corporate marketing strategy that is tailored to large organisations through an executive corporate brochure and the business section of the Auscarbon International website;

  • Auscarbon International has received immense feedback and success from this campaign and has made and continues to make various large organisations carbon neutral;

  • This campaign has secured large organisations such as Quest, Seven Eleven, KLM, A&L to name a few;

  • As a further result M&M is currently constructing a website registry system that is purely dedicated to the needs of large organisations. The website will enable straight through processing from till to carbon registry and will enable a seamless automatic carbon inventory trail and account for every consumer that accrues carbon credits;

  • M&M continues to provide marketing and system services for Auscarbon International and are in the process of launching a channel model campaign, which will enable Auscarbon International’s clients to implement carbon neutral schemes throughout all divisions and sectors of their large organisations throughout Australia;

  • M&M will be attending the United Nations Climate Change Conference in Bali this year to promote Auscarbon International and to assist in expanding its varying divisions in international markets;

  • M&M will participate in press releases during this conference with world leaders and Australian Prime Minister Kevin Rudd to further promote and raise awareness for climate change.
 
 
 
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